For The Saiko Company, we developed a bold new brand identity—refining their master logo and crafting comprehensive brand guidelines that cover color palettes, typography, imagery treatments, and tone of voice. We then designed a complementary product branding logo that aligns seamlessly with the parent mark while giving the product its own distinct personality. The result is a flexible, cohesive branding system ready to power The Saiko Company’s packaging, marketing collateral, and digital platforms.